![]() ![]() “We are always thrilled by the support of fan communities for our product announcements,” Casey Collins, Senior Vice President and General Manager, Global Consumer Products at Hasbro tells SYFY WIRE. Joe toys, didn’t bring America's movable fighting man back due to demand alone. ![]() Fan reception has been great, but Hasbro, which makes G.I. (Well, mostly - finding these toys on the shelves has been nothing short of difficult due to low production numbers and pandemic-related delays.) Sure, the original 3.75-inch toys with O-Ring rubber bands are long gone and have been replaced with 6-inch figures with hyped articulation, but the spirit is alive within the toys and fans’ favorite characters are present and ready to be collected. Joe is revived and back in the hands of fans. Joe, a toy line that had been on ice for many years, with the exception of a few anniversary and convention releases. But what goes into the resurgence of a toy line? To an outsider, it might feel like toy collectors whine and yell until toy manufacturers take note and feed them to silence their cries.īut it is actually much more complex than that. And with that, some of our favorite toy lines are starting to come back. It’s an especially amazing time to be a toy collector, as the figures that are around in 2020 are of unprecedented quality (some of the paint, sculpts, and articulation on these $20 figures is bonkers), but what we can collect is getting better and better, too. Over the history of the collectors’ market, which began as we know it in the mid-1970s and continues to this day, an enormous number of toy lines have come and gone. And that nostalgia for decades-old toys is shaping which toys are being made right now. ![]() Nostalgia is a major part of toy collecting, especially since grown-up collectors have their own money to spend on toys rather than having to wait for a present. If you ask a toy collector what they received as a holiday present or birthday when they were 5, I can guarantee you they can answer it right away (mine was a Little Miss Singing Mermaid in 1990, and, yes - I absolutely still have her). ![]()
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